The Audience Design Lab is an intensive, hands-on workshop that supports film teams in understanding how their feature films connect with audiences. Led by leading Audience Designer Síle Culley, the Lab creates space to step back from the development and production process and focus on audience perspective, positioning and communication. Through close, project-based work and one-on-one sessions with industry experts, each team explores the core of its story, identifies relevant audience clusters and develops a clearer approach to positioning and visual identity. The Lab offers practical tools and focused guidance to support meaningful and targeted audience engagement.

This programme offers a focused introduction to the legal and business frameworks that drive today’s film and TV industry . Covering the key stages from development and financing to AI-related industry shifts and international distribution, it highlights the principles of intellectual property, deal-making, and contract negotiation that matter across creative and legal roles. Participants will gain practical, cross-disciplinary insights and a stronger understanding of the strategic and legal considerations essential for navigating the global audiovisual landscape. Designed to make complex topics approachable, the programme offers a clear starting point for navigating the legal and strategic side of contemporary audiovisual productions.

The Sustainability Management programme is designed for filmmakers and screen industry professionals seeking a comprehensive and practice-oriented approach to sustainability across the audiovisual sector. Addressing sustainability from production and storytelling through to distribution and impact, the programme explores the economic, ecological, social and cultural dimensions that shape responsible creative and operational decision-making. By working at the intersection of these dimensions, the programme supports participants in embedding sustainability into their professional practice, strengthening leadership skills and building long-term resilience within an evolving industry landscape.

Market Ready is designed to support film and television professionals in navigating the international market and understanding how creative projects are positioned within the industry. The programme focuses on the relationship between artistic vision and market realities, offering insight into how projects are prepared, presented and negotiated in an international context. Through close engagement with industry experts and individual mentoring, participants develop a clearer understanding of the film value chain and the dynamics of international markets. The course equips them with the tools to approach meetings strategically, engage confidently with industry partners and make informed decisions that strengthen the market potential of their projects.

As the audiovisual industry undergoes rapid technological, legal, and creative changes, Future Ready (FuR) is a forward-thinking, hybrid training programme designed to equip European producers and audiovisual professionals with the tools, mindsets, and frameworks necessary to lead in this dynamic landscape. FuR prepares participants to embrace cutting-edge tools like AI, virtual production, and immersive storytelling while staying grounded in legal, business-relevant and ethical considerations.

In collaboration with EAVE

The Hands-on AI Producers Lab is an intensive, practice-driven Lab designed for European producers who want to actively explore, test, and apply AI tools within real-world production contexts. The Lab focuses on experimentation, prototyping, and collaborative problem-solving while embedding ethical, legal, and business-relevant considerations into hands-on workflows.