The Audience Design Lab

Síle is a freelance Audience Designer and Development consultant based in Dublin. With nearly a decade of experience working in Sales and Distribution, Síle now runs an Audience Design consultancy helping independent producers and established production companies identify potential audiences for their films and the positioning of their projects in the ever-competitive marketplace. Since she began, her contribution as Audience Designer has led to international premieres at top festivals, world sales and theatrically released titles, and successful applications with Creative Europe, the BAI, and Screen Ireland. Síle is a member of the European Film Academy and the founder of The Breakfast Club, a peer-to-peer network for women working in the Business of Film in Ireland. She is an alumna of Berlinale Talents, Torino Film Lab, LIM Less Is More, and the NFTS.

Ewa Bojanowska graduated in Media Arts from the Academy of Fine Arts in Warsaw and Film Producing from the Polish Film School in Łódź. She is also an EAVE Marketing and Torino Audience Design graduate. From 2015 to 2022, Ewa worked for New Europe Film Sales as Festival Manager, where she worked on festival hits such as The Last Family by Jan P. Matuszyński and Summer 1993 by Carla Simon. As Head of Marketing, she worked on campaigns for such films as SWEAT, LAMB, and CORPUS CHRISTI.

Since 2022 she has worked as an independent audience designer and marketing and festival consultant, and handled, among others, the Oscars® campaign for The Balcony Movie by Paweł Łoziński.

Paul Rieth is a Berlin-based audience strategist, marketing & crowdfunding consultant, and producer. He regularly gives lectures and presentations at universities, colleges, and film festivals. For TorinoFilmLab as well as the Documentary Campus Masterschool, he is a tutor and consultant in the field of audience design and marketing. In 2015 he released his first book, “DOK & CROWD”, about financing and distributing documentaries in Germany. With his agency, GET YOUR CROWD, he offers consultations or workshops for companies, organisations, and individuals for strategic planning regarding audiences(s), crowdfunding, and (online) marketing. In addition, he produces various web video formats for their clients. Since 2021, he has supported the Filmuniversity Babelsberg in the fields of audience design,innovation and entrepreneurship.

Greta Nordio is a financing, development, and audience design consultant for independent films. She has worked as an audience designer since 2016, in collaboration with TorinoFilmLab, International Screen Institute, BrLab, and other international institutions and films, including the award-winning The Wound and A Land Imagined.

She was the head of financing, business and legal affairs of Vivo film for 6 years and currently is the Production and TFL Fund Advisor of TorinoFilmLab. She also offers consultancies in European and Italian financing.

Benjamin Cölle has worked as an audience design consultant & trainer on a broad variety of film projects within TorinoFilmLab, World Cinema Fund, International Screen Institute, and BrLab.

He has an academic background in cultural studies (Humboldt University Berlin / Goldsmiths London) and has worked as a production assistant at Flying Moon Film Production Berlin (2010/11), as a creative producer at INDI FILM Stuttgart/Berlin (2011-2018), as a tutor and researcher in the production and directing department of Film University KONRAD WOLF Potsdam (2015-2023), and since 2022 as managing director of the world sales company Pluto Film Distribution Network.

Joanna Szymańska is a Polish film producer and co-founder of Shipsboy, an independent production company focused on international co-productions and new models of development. With nearly two decades of experience across the European audiovisual landscape, she specializes in international co-productions, strategic development, and innovation in storytelling.

She has been an early adopter of AI in film, exploring its use in audience research, production workflows, and narrative development. Joanna is also a lecturer and strategic consultant, currently pursuing a PhD on evolving financial models in the European film industry.

She is actively engaged in shaping the future of the industry, serving as a member of the Board of the European Film Academy, as well as President of the Producers Guild of Poland.

Joanna believes the future of film depends not just on talent, but also on collaboration, courage, and knowing how the system works — so you can find your own way through it.

Yung is a Communications Consultant with over 20 years of experience in publicity, distribution, exhibition, acquisition, partnerships, and production. Previously at Dogwoof as Head of Communications, recent clients include Dartmouth Films, Conic, Metis, Film Harbour, LightDox, Sovereign, Met Film and T A P E Collective.

With experience at major international festivals including Venice, Berlin, Doc NYC, Cannes, CPH:DOX, IDFA, and BFI London and spearheading awards campaigns and launches such as the BAFTA-winning “The Act of Killing,” the Berlinale world launch of the “HILLARY” TV series with Hillary Clinton.

In addition to campaign work, Yung is an active industry contributor, serving as a guest speaker at Westminster University (2024) and the London College of Communication (2023), and as a selection panel member for the 2023 Grierson Awards. Yung has also mentored through Create Jobs (2019), assessed for the London Film Academy (2019), and participated as a jury member for the Edinburgh International Film Festival (2018) and the Screen Awards (2018).